After researching consumer behavior, I began to notice that we as consumers are not aware of the journey or process of creating a product. The parallel reality between where the product is being made, transported, and placed in a retail store for purchase is highlighted through this building space. By adding editions such as reflective panels, the space lends itself to become an exhibition space, creating a link between the consumer and the producer. The mirrored panels also essentially create a distorted reality that is controlled by the producer. Thus, this building becomes more than a studio space, it becomes an experience.

Study showing the different relationships between the consumer and producer.